UX Masterclass Chicago: A 'Must Attend' Event for User Experience Designers - Sacramento Bee

/PRNewswire/ -- The fourth UX Masterclass on Sept. 15 and 16 at The Field Museum in Chicago offers fresh insights into design strategies capable of advancing not only the understanding of the customer's interactions with products and services, but also dramatically shift an organization's mindset to enhance the customer experience. Chicago-based User Centric, the leading user experience research and design firm in the US, is host to this unique opportunity for local UX design professionals to learn first-hand from 40 leading usability experts from 20 countries.

Designed to confront the day-to-day challenges of user experience professionals, the conference agenda will focus on the techniques used to evaluate and improve products, services and user experiences. Speakers will dive into topics ranging from applying traditional user experience disciplines to service design(1), designing innovative tablet computer applications in a customer service context(2), and theater techniques that aid in the development of more life-like personas(3). Professionals will come away with robust strategies that put user research insights at the focus of design implementation.

The two-day event also seeks to bring specific improvements in the user experience to maximize customer loyalty, including leveraging existing information to gauge customer experience research(4), localized considerations for testing global users(5), and how to systematically generate and evaluate creative alternatives for user-centered design(6).

The agenda was designed for usability, market research, and UX design professionals who seek to deliver unmatched experiences to their customers. The conference will host user research and mobile design roundtables, and dedicate time to meet global UX leaders in attendance; ensuring professionals have the opportunity to share best practices and industry trends. By encouraging this exchange of ideas attendees will network with UX professionals from Australia, Brazil, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Italy, Japan, Netherlands, New Zealand,  Russia, Spain, Switzerland, South Africa, South Korea, and United Kingdom.  

Early Bird registration has expired, but discounts are still available. Direct Message @UXMasterclass on Twitter or email aimee@uxalliance.com to receive a special 25-percent off coupon code.  Reserve your spot by visiting http://www.uxmasterclass.com/registration.  Seating is very limited; only 20 spots remain.

1. Service Design: Creating User Experiences Greater than the Sum of their Parts by Susan Wolfe, Optimal Experience, Australia; 2. User Experience Changing the Face of Healthcare: Laastari Clinics iPad App Janne Lohvansuu, User Intelligence, Finland; 3. Using Theatre Techniques to Write Effective Personas Byron Stewart, Dramatic Diversity, United States; 4. Is the Customer Experience a Safe Bet?, Brad Hirsch, Ceasars Entertainment; 5. Panel: Local Perspective on Global Research - Around the World, Lead by the UX|alliance; 6. Creative Techniques for Stimulating, Increasing, and Improving User-Centered Design Alternatives, Mark Detweiler, Informatica, Inc.

Contact: Pamela Stoffregen-GayPhone: (630) 320-3922

SOURCE User Centric

31 Aug, 2011

Source: http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEbv_tIwEFT74xsAcr1U2ODypbFBA&url=http://www.sacbee.com/2011/08/30/3872288/ux-masterclass-chicago-a-must.html
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