Immersion and Texas Instruments Collaborate on Haptics Reference Design - MarketWatch (press release)

SAN JOSE, Calif., Aug 31, 2011 (BUSINESS WIRE) -- Immersion Corporation /quotes/zigman/81242/quotes/nls/immr IMMR -0.97% , a leading developer and licensor of touch feedback technology, today announced that it collaborated with Texas Instruments in the development of a new high fidelity haptic reference design that combines Texas Instruments driver devices and Immersion TouchSense(R) 5000 software.

The TouchSense 5000 reference design provides device designers with the technical implementation details necessary to build a world-class high definition haptic device. In addition to outlining the fundamental haptic concepts, the TouchSense 5000 reference design includes explicit schematics for the electronics necessary to drive currently available actuators from each of several vendors. It includes detailed descriptions of the mechanical, software and APIs needed to create a compelling user experience with a production-ready high definition haptic device. This solution greatly benefits designers creating mobile devices, including handsets, tablets and consumer electronics and delivers key advantages, including high fidelity, small size and low solution cost.

"As an industry leader in haptics, we're pleased to work with a leading semiconductor supplier like TI," explains Immersion's Dennis Sheehan, vice president of marketing. "Not only is it creating critical momentum in enabling the ecosystem, but it will also drive faster adoption of touch-enabled products that greatly benefit users; piezo-based haptics will power next-generation user interface devices."

In its TouchSense 5000 reference designs for high-fidelity haptics, Immersion has included TI's recently-announced DRV8662, the industry's most highly integrated piezo haptic driver. The solution offers OEMs and designers easily-integrated, powerful and crisp effects delivered through a wide haptic bandwidth (50-Volts to 200-Volts peak-to-peak), improved effects isolation, fast start-up time (less than 1.5 milliseconds) and below-audible noise.

"As touchscreens become the standard interface for a growing range of electronic devices, there is an increasing demand for haptics to enhance the user experience," said ShreHarsha Rao, manager for TI's haptics sector. "TI's broad portfolio of low-power, highly-integrated haptics solutions, coupled with Immersion's powerful touch feedback technology will easily allow OEMs and designers to design innovative products with realistic tactile feedback effects, and we look forward to working with industry-leading companies like Immersion to drive progress in haptic technology."

The TouchSense 5000 reference design is the latest in the collaboration between the two companies. Previously Immersion included TI's DRV8601 to drive eccentric rotating mass actuators (ERMs) and linear resonant actuators (LRAs) in its TouchSense 3000 reference designs for more standard haptics.

About Immersion ( www.immersion.com )

Founded in 1993, Immersion /quotes/zigman/81242/quotes/nls/immr IMMR -0.97% is the leading innovator in haptics technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,200 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life.

Immersion, the Immersion logo, MOTIV and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, the statement that piezo-based haptics will power next-generation user interface devices.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to, unanticipated developments in actuator and other technologies, adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; a delay in or failure to achieve the acceptance of force feedback as a critical user experience; and unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q and Form 10-K, which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the word "partner" or "partnership" in this press release does not mean a legal partner or legal partnership.

Immersion, the Immersion logo and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR - T)

SOURCE: Immersion Corporation

                        Media contact:           Edelman           Reagan Crossley, +1-650-762-2955           reagan.crossley@edelman.com           or           Investor contact:           The Blueshirt Group           Jennifer Jarman, +1-415-217-5866           jennifer@blueshirtgroup.com                

Copyright Business Wire 2011

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Volume: 2,261

Aug. 31, 2011 9:32a

/quotes/zigman/81242/quotes/nls/immr

Volume: 2,261

Aug. 31, 2011 9:32a

31 Aug, 2011


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